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Horlicks Pro Mind - Viral Campaign

To illustrate the simple fact that not many of us are not as alert as we think, we conduct 3 different social experiments that test one’s mental awareness. These social experiments are recorded as short 7-10 minute films that air on the internet as Virals.
Missing Child Experiment - This experiment was previously conducted by psychologists and it was proven that people often fail to notice their surroundings.
 
What is the experiment?
A flier with information and a picture about a “missing child” is posted on the door of a busy store. A hidden camera records people’s reactions and response to the flier.
Some people stop to study the flier while others merely glance at it or didn’t look at all. What all of these people have in common is that they are completely oblivious of the fact that the boy on the flier is standing right in front of the store.

With this experiment, we demonstrate that humans are not as alert and aware as they need to be.

The social experiment film ends with Horlicks Pro-Mind bottle and message -
STAY ALERT WITH HORLICKS PRO-MIND
Person Swap Experiment
 
What is the experiment? Would you notice if the person you were talking to suddenly changed into someone else?
In this experiment, a person asks for directions on the road. As our unsuspecting protagonists helps him out, we swap the guy asking for instructions with someone else. How? By cleverly interrupting the duo with a few men carrying a huge sheet of wood. We use the wooden sheet as a device to swap the guy seamlessly.
Our hidden camera then capture if anybody notices the change.

The social experiment film ends with Horlicks prom-mind bottle and message- STAY ALERT WITH PRO-MIND
Apple Toss Experiment
 
What is the experiment? In this experiment we toss apples into a bucket and ask onlookers to count the apples, just as a  fun experiment. What people don’t realise is that while they are busy counting the apples, we change the apple for a red ball.
Again nobody catches on.

The social experiment film ends with Horlicks prom-mind bottle and message- STAY ALERT WITH PRO-MIND
Horlicks Pro Mind - Viral Campaign
Published:

Horlicks Pro Mind - Viral Campaign

To illustrate the simple fact that not many of us are not as alert as we think, we conduct 3 different social experiments that test one’s mental Read More

Published: